Boost Your Channel Growth with YouTube Shorts New Linking Feature

Published by Ditto Team · 3 min read · 6 months ago

YouTube content creators can now maximize their channel’s growth and viewer engagement with a new feature in YouTube Shorts. This update allows creators to add links to related content directly within their Shorts. This article details the functionality, strategic importance, and effective use of this feature, offering insights into how it can drive channel growth and optimize viewer engagement.

New Feature Introduction

The latest update to YouTube Shorts introduces a new ability for creators to embed content links within their Shorts. This feature allows for the inclusion of links to any related video, whether it be long-form, short-form, live, public, or private. As of October 2023, the feature is being rolled out to users.

Functionality

The new linking feature integrates seamlessly into the user experience. When viewers watch a YouTube Short, they will notice a tappable link positioned below the channel name and the subscribe button, making the link easily accessible. This encourages more content exploration. The versatility of the feature means that creators can direct their audience to any content on their channel.

Strategic Importance

YouTube Shorts are engaging on their own. However, the introduction of content links within Shorts allows creators to strategically promote related videos. This keeps viewers engaged and maximizes each Short’s promotional potential.

Monetization and Algorithm Benefits

From a monetization perspective, this update is promising. While Shorts are effective for quick engagement, long-form videos typically generate more revenue. By linking Shorts to longer videos, creators can increase earnings. Additionally, linking related content helps the algorithm recommend their videos, boosting channel performance.

User Interface (UI) Considerations

The placement of the linking feature below the channel name shows YouTube’s intention for widespread use. This prominent positioning encourages creators to make linked content a primary call-to-action within their Shorts. This helps guide the audience’s viewing journey and keeps them engaged.

Strategic Implications

The ability to embed links in YouTube Shorts can change channel growth strategies. Creators can now use Shorts to highlight other content, facilitating channel growth by directing viewers to a broader array of content.

Effective Use

To make the most of this feature, creators can employ multiple Shorts to promote a single piece of content. This drives traffic to the targeted video and enhances the overall strategy for using YouTube Shorts.

Key Points on YouTube Shorts Update

  1. Feature Overview:

    • Content Links in YouTube Shorts: Creators can now add links to any related video (long, short, live, public, or private) within a YouTube Short.
    • Rollout: This feature is rolling out as of October 2023.
  2. How It Works:

    • Viewers see a tappable link below the channel name and subscribe button in YouTube Shorts.
    • Direct viewers to any content on the creator’s channel, enhancing viewer engagement.
  3. Why It Matters:

    • Shorts can stand alone while linking to related content.
    • Link from one Short to another or to a longer video, optimizing viewer flow and engagement.
  4. Monetization and Algorithm Boost:

    • Long-form videos generate more revenue than Shorts.
    • Linking helps the algorithm recommend related videos, boosting overall channel performance.
  5. Interface Considerations:

    • The link is prominently placed below the channel name, suggesting YouTube’s intention for it to be widely used.
    • Use linked content as a primary call-to-action within their Shorts.
  6. Growth Strategies:

    • This feature can change growth strategies by integrating YouTube Shorts more directly into promotional activities.
    • Direct attention from Shorts to other content on the channel.
  7. Maximizing Use:

    • Use multiple Shorts to promote one video.
    • Enhances existing strategies for YouTube Shorts, potentially increasing channel growth and viewer engagement.

The introduction of content links in YouTube Shorts offers a great opportunity for creators to improve viewer flow, revenue, and algorithm performance. By strategically linking Shorts to other content, creators can optimize their channel’s growth and viewer engagement.

For global reach, platforms like DittoDub offer a seamless solution. DittoDub utilizes AI to translate and dub YouTube videos into multiple languages while keeping the creator’s voice and emotions. It simplifies uploading, transcript validation, and publishing, with various plans available. DittoDub helps YouTubers grow revenue and viewership globally.

Common Questions

What new feature has YouTube introduced in YouTube Shorts?

YouTube has introduced the ability for creators to embed content links within their Shorts.

When is the new linking feature in YouTube Shorts being rolled out?

The feature is being rolled out as of October 2023.

Where will viewers find the tappable link in YouTube Shorts?

Viewers will find the tappable link positioned below the channel name and the subscribe button.

What types of videos can creators link to within their YouTube Shorts?

Creators can link to any related video, including long-form, short-form, live, public, or private videos.

How does the new linking feature benefit monetization?

Linking Shorts to longer videos can increase earnings since long-form videos typically generate more revenue than Shorts.

How does the new feature help with YouTube's algorithm?

Linking related content helps the algorithm recommend the creator's videos, boosting overall channel performance.

What is the strategic importance of the new linking feature in YouTube Shorts?

The feature allows creators to strategically promote related videos, keeping viewers engaged and maximizing each Short's promotional potential.

How should creators use the new linking feature effectively?

Creators can use multiple Shorts to promote a single piece of content, driving traffic to the targeted video and enhancing overall strategy.

What does the prominent placement of the link suggest about YouTube's intentions?

The prominent placement below the channel name suggests that YouTube intends for the feature to be widely used as a primary call-to-action within Shorts.

How can the new linking feature change channel growth strategies?

Creators can use Shorts to highlight other content, directing viewers to a broader array of content and facilitating channel growth.

What external tool is mentioned for global reach and what does it offer?

DittoDub is mentioned, and it offers AI-based translation and dubbing of YouTube videos into multiple languages while retaining the creator's voice and emotions.

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