Topper Guild is well-known for producing high-quality challenge videos on YouTube. By mid-2024, his channel had attracted 30 million subscribers, and by early 2025, he’s at nearly 60 million.

Topper Guild adopted multilingual dubbing with Ditto. Within a month, his channel’s monthly subscriber growth surged from around half a million new subscribers to over five million. Let’s explore some of the strategies he used.

Quality Potential

Most channels’ potential isn’t limited to the 4% of the world that are native English speakers. YouTube has grown massively, and there’s a lot more potential beyond English-speaking audiences. Additionally, many of these regions are often overlooked when it comes to localizing high-quality content. This means that when you enter a new language and deliver high-quality content, you’re bound to find success.

Topper chose to use high-quality dubbing rather than basic subtitles or automated translations. This approach allowed his content to go viral in countries previously blocked by a language barrier.

The More the Merrier

Rather than experimenting with just one or two translated uploads, Topper Guild’s team launched multiple dubbed videos in key languages: Portuguese, Russian, Spanish, Indonesian, and Hindi. The positive response led them to expand into eight, ten, and eventually 15 languages.

Why is it important to start off with more than a single video?

When you dub your content, YouTube begins recommending it to viewers who speak those languages. However, if someone watches one dubbed video and then checks out the rest of your channel—only to find nothing else in their language—you will loose what would have been a returning fan. YouTube cares about watch time and retention; if you show that new viewers stick around for multiple videos, you’ll cultivate new fans, and YouTube’s algorithm will promote your content more widely.

When Topper did this, viewers didn’t just discover a single translated video; they found a curated playlist in their language, which encouraged consistent watch time and subscriptions.

Results

Once dubbing gained momentum, Topper Guild’s subscriber count soared. Starting at roughly 30 million subscribers by mid-2024, the total rose to more than 57 million by early 2025. This leap of over 27 million subscribers included periods where daily growth exceeded 100,000 new subscribers, placing the channel among YouTube’s all-time fastest-growing creators.

Lessons for Content Creators

A significant factor in Topper’s success was keeping the viewer in mind. After all, the viewer experience is YouTube’s main priority. Although this principle applies to every aspect of content creation, with dubbing it’s specifically about quality and quantity.

Strategic dubbing can redefine even a stellar channel’s trajectory. By welcoming fans in their native languages, Topper nearly doubled an already substantial following.

Localizing your content is one of the best growth opportunities for a channel. Don’t let language barriers hold you back from reaching the rest of the world.

Have any questions or need help taking your content global? Feel free to check out our other articles, start dubbing, or reach out to the Ditto team anytime.