Te Whakanuia o te Whakaurunga Kaimātakitaki mā te Āhuahira Whakamātau Thumbnail A/B a YouTube

Ko te whakaurunga mai a YouTube i te āhuahira whakamātau thumbnail A/B kua whakakā i te nui o te ngākau nui i waenga i ngā kaihanga ihirangi e whai ana ki te arotau i te whakaurunga kaimātakitaki. Ka tuku tēnei tuhinga i tētahi aromātai arohaehae mō taua āhuahira, me te aro ki tōna whakawhirinaki ki te watch time hei ine angitū matua, kaua ki te click-through rate (CTR). Ka kōrero hoki mō ngā take pērā i te rerekē o ngā urupare a ngā wāhanga mātakitaki ki ngā thumbnail rerekē me te kore o ngā raraunga mahinga tino hira. Hei tāpiri, ka tukuna ngā tūtohutanga rautaki mō te whakamahi whaihua i te āhuahira whakamātau A/B, otirā mō ngā ataata kua roa kē e tū ana. Mā te mārama ki ēnei āhuatanga, ka taea e ngā kaihanga te whakapai ake i tā rātou huarahi ki te arotau thumbnail me te whakapai i ngā ine whakaurunga kaimātakitaki whānui.

Te Whakatakinga o te Whakamātau A/B ki YouTube

Kua manaakitia te whakaurunga o te whakamātau A/B ki YouTube e ngā kaihanga ihirangi. Mā tēnei taputapu ka taea e ngā kaihanga te whakamātau i ngā thumbnail rerekē mō ā rātou ataata kia mōhiotia ai ko tēhea putanga ka kukume mai i te tokomaha ake o ngā kaimātakitaki. Heoi anō, kua āta whakaitingia taua ngākau hiamo e ētahi take kua puta ake i te whakatinanatanga o te taputapu i tēnei wā.

Te Ine Angitū

Ko tētahi tino māharahara ko te huarahi a YouTube ki te ine angitū, e tino whakawhirinaki ana ki te watch time. Ahakoa he mea nui te watch time, ka taea e tēnei aronga te whakaiti i te whaihua o te taputapu mō ngā kaihanga e whai ana ki te whakapiki i te click-through rate (CTR). He tino hira te CTR mō te kukume i ngā kaimātakitaki hou. Mā te aro nui ki te watch time ka puta pea he momotu i waenga i te kukume mai i ngā hunga mātakitaki hou me te pupuri i tō rātou whakaurunga.

Te Rerekē o te Hunga Mātakitaki

Ka taea e ngā thumbnail rerekē te rata ki ngā wāhanga rerekē o te hunga mātakitaki. Tērā pea ka kukume mai tētahi thumbnail i ngā kaimātakitaki hou, engari kāore e tino whakauru i a rātou i muri tonu i te pāwhiri ki te ataata. Nā tēnei wero ka uaua te aromātai i te whaihua o tētahi thumbnail mēnā ko ngā ine watch time anake te tūāpapa. Me mōhio ngā kaihanga he wāhanga noa iho te kukume mai i te hunga mātakitaki o te whārite; he ōrite anō te hira o te pupuri i taua hunga.

Te Take kei muri i te Rautaki Ine a YouTube

E whai ana te rautaki ine a YouTube ki te ārai i ngā tikanga clickbait. Ko tā te tūāpapa he whakarite kia whakaatu tika ngā thumbnail i ngā ihirangi o te ataata, kia pai ake ai te wheako mātakitaki mō ngā kaiwhakamahi. Heoi, mā tēnei huarahi ka herea anō te taputapu whakamātau A/B nā te whakaiti i ngā momo ine ka taea e ngā kaihanga te whakamahi hei aromātai i ā rātou thumbnail.

Ngā Herenga o te Taputapu Whakamātau A/B

He maha ngā herenga o te taputapu whakamātau A/B:

• Kore Mōhiohio CTR: Ki te kore tēnei raraunga, kāore e taea e ngā kaihanga te āta ine i te hiahia tuatahi o te hunga mātakitaki.
• Kore Raraunga Impression: Ka uaua ake te tātaritanga mahinga, nā te mea ka uaua ki ngā kaihanga te whakatau e hia ngā tāngata i kite i tā rātou thumbnail i mua i te pāwhiri.
• Ngā Rerekētanga Iti o te Mahi: Ka puta he wero ki te tautuhi ko ēhea huringa thumbnail e tino whaihua ana.

Ngā Tūtohutanga mō te Whakamahi Whaihua i te Taputapu Whakamātau A/B

Hei whakanui i te whaihua o te taputapu whakamātau A/B, me whakaaro ngā kaihanga ki ēnei rautaki:

• Whakamātauhia ki ngā Ataata Tawhito: Mā tēnei ka iti ake te whakararuraru ki ngā ihirangi hōu.
• Mahia he Huringa Ngāwari: He nui ake te tūpono ka puta he māramatanga whai hua i ngā whakarerekētanga āta mahia.
• Arotahitia ngā Ataata Kua Pōturi: Whakaoho anō i te hiahia o te hunga mātakitaki ki ngā ataata kāore anō kia tino whai traction.
• Aroturukihia ngā Ine Watch Time: Mā tēnei ka whiwhi māramatanga whānui ake mō te angitū o te ataata, ehara i te pāwhiri tuatahi anake.

Ko tēnei tirohanga hanganga o te taputapu whakamātau A/B e tuku ana i te māramatanga whānui mō ōna wero o nāianei, ā, e tuku ana hoki i ngā rautaki whai take hei whakapai ake.

Hei whakakapi, ka hoatu e te taputapu whakamātau thumbnail A/B a YouTube he whai wāhitanga mā ngā kaihanga ki te arotau i ā rātou ihirangi. Heoi, ko ōna herenga o nāianei, otirā ko te aro ki te watch time i runga ake i te CTR, tērā pea ka whakaiti i tōna whaihua. Mā te whakamahi rautaki i te taputapu ki ngā ataata tawhito me te mahi huringa ngāwari, ka pai ake te ine a ngā kaihanga i ngā manakohanga o te hunga mātakitaki. I te mutunga iho, ahakoa he nui tōna pūmanawa, he mea nui kia noho mataara tonu ngā kaihanga ki ngā ine whakaurunga kaimātakitaki hei whakapiki i tō rātou angitū.